Ogun State ADC launches 2027 campaign council, urges issue-based campaigning

The African Democratic Congress (ADC) in Ogun State has officially inaugurated its Directorate of Campaign in preparation for the 2027 general elections. The event took place on Thursday in Abeokuta, the state capital, where the party declared its readiness to mobilise voters across the region and challenge the current political landscape. The inauguration marks a significant step in the party's organisational structure as it prepares to contest the forthcoming national and state polls.

The ADC’s state chairman, Femi Soluade, presided over the event, characterizing it as a pivotal moment in the organization's campaign strategy. He charged the newly appointed members of the directorate to prioritise grassroots mobilisation, effective organisation, and strategic communication. Soluade emphasised that the party's goal is to secure victory by engaging with voters at the most local levels, ensuring that no community or polling unit is overlooked in the campaign process.

Background

The ADC has positioned itself as an alternative political platform capable of addressing what it describes as the country's leadership challenges. According to Soluade, the party embodies the hopes of the average Nigerian citizen, setting itself apart from rival groups by prioritizing fairness, sound administration, and leadership focused on the populace. He accused successive political leaders of failing the populace through worsening hunger, insecurity, and unfulfilled promises.

The newly inaugurated directorate has been assigned four primary responsibilities: mobilisation, organisation, communication, and delivering electoral victory. Soluade called on party members to disseminate their platform to all localities, including wards, voting centers, commercial hubs, and neighborhoods throughout Ogun State. He stressed that effective grassroots engagement would be crucial to the party's electoral success, calling on youths, women, and other stakeholders to take ownership of the campaign in their respective areas.

Why it matters

The inauguration of the campaign directorate signals the ADC's intent to play a competitive role in the 2027 elections in Ogun State. By focusing on issue-based campaigning rather than personal attacks, the party aims to appeal to voters who are dissatisfied with the current political order. Soluade explicitly warned members against engaging in smear campaigns, violence, or internal divisions. He called for a campaign of ideas and peace, urging members to let the people judge the party by its character and programmes rather than insults or lies.

The party's strategy relies on a unified front, with Soluade emphasising that there should be no internal war or personal ambition above the party's interests. The focus on grassroots mobilisation suggests that the ADC intends to compete for votes through direct engagement with the electorate, particularly in local markets and communities where political influence is often determined. This approach is designed to build a broad base of support across the state.

What happens next

The ADC in Ogun State will now proceed with its mobilisation efforts, targeting every ward and polling unit in the state. The party has instructed its members to maintain a disciplined campaign, avoiding violence and insults while promoting its platform of good governance and development. The success of the 2027 campaign will depend on the directorate's ability to execute this grassroots strategy effectively and maintain internal unity as the election date approaches.